Age: 31
Company Name: Factor
Position In The Company: Commercial Manager
Paola Maria Morales Palacios is a well-established commercial manager with 11 years of experience in the real estate industry in Guatemala. Since the beginning, Paola has ensured innovative approaches and developments in the commercial arena and real estate marketing strategies. Her analytical skills to identify business opportunities in the real estate market have uncovered groundbreaking executions and some of the incredible opportunities for her clients to grow.
In addition to her experience in the real estate industry, Paola’s certified in the GROWTH HACKING process and specialized in investments. She has also bagged diploma courses of Grupo 4S, The Real Estate Economics and Finance of The London School of Economics and Political Science (LSE) and Real Estate Development of Real Start Business Academy.
With extensive experience and knowledge of the industry, Paola has successfully sold over 200 properties and placed $20 million in real estate investment as a commercial manager. What sets her apart in the industry is her acute understanding of the needs of her clients and her ability to provide them with excellent solutions.
With a strong work ethic, Paola has always aimed to provide the best possible benefits to her clients through her experience and research. Driven by tenacity and ceaseless passion, she led the digital launch of a 175-apartment building in Guatemala during quarantine and lockdown. The project turned out to be one of her biggest achievements, where 50% of the apartment buildings were sold in just three weeks and for the first time, Digital CX achieved 34 sales in Guatemala.
When pandemic changed the entire sales process and forced the customer to adapt to the digital shopping experience, her sales and marketing team’s integrated efforts introduced AI implemented strategies that motivated the user to get to know the product excellently. According to Paola, digitalization is part of sales growth and allows savings in operating costs. It was one of the biggest wins of all time for her creative endeavors and problem-solving approaches.
Currently, she is leading the commercial area of FACTOR REALTORS, a department formed by a team of trained investment advisors and a high-level digital marketing team. FACTOR is an EPCM with 25 years of experience that advises its clients on aspects like finance, permits, construction, etc. to ensure the efficiency and success of real estate development. The company focuses its activity on accompanying real estate investors from the property acquisition phase to the delivery of the completed project.
With Factor, Paola has been able to lead and grow the company’s commercial team in no time. While her approaches are committed to creating long-lasting client relationships, she thrives on transparent communication and value-based approaches. In all these years, her work has successfully managed to blend artificial intelligence with commercialization and enhanced the way clients shop. Today, as her 2022 goals are ready to make bold moves, one of her major aims is to convert Factor to a Proptech company by implementing blockchain, AI of model apartments, implementation of her workflow, and company-wide ERP.
Website URL: http://www.factor.com.gt
Social Media Links:
Instagram: https://www.instagram.com/factorealtors/
LinkedIn: https://www.linkedin.com/in/paola-m-b94736114/
Facebook: https://www.facebook.com/factorrealtors
