The beauty industry has experienced a great shift since the past year, and it would be safe to assume that after a challenging year, the industry is finally bouncing back. When it comes to beauty treatments, success is defined by a distinctive omnichannel customer experience while prioritizing inclusivity and sustainability. Whether it is concerned with skincare to color cosmetics, personal care, fragrances, cosmetic treatments, or hair care, experts across the world have changed the whole outlook of beauty for society and are delivering beyond perfect results for their customers.
The standards of each industry are represented by its experts, and there is no surprise, the beauty industry has been producing skilled and expert beauty technicians each year. If you are wondering who they are, look no further, because below we have created a list of the leading beauty experts in the beauty industry who are redefining the beauty standards with their committed efforts.
Amanda D’Andrea
Dr. Giovanni Isabella
Dr. Giovanni Isabella is a biologist specialized in nutrition and slimming, as well as creator of the DimagriAmo Method, which over the years has made thousands of patients lose weight without ever removing pasta, pizza, bread and sweets from their diet. The DimagriAmo Method is a nutritional education that allows the patient to definitively say goodbye to any diet because it modifies the patient’s psychology, with a conscious diet approach.
His patients not only lose weight but shape their bodies and look in the mirror again with love and trust, all without being forced to exercise, and without the aid of supplements, pills, etc. Dr. Giovanni helps people all over the world through online consultancy by transforming ordinary people into beautiful and radiant swans. Looking in the mirror and liking oneself, raises self-esteem and therefore welcomes beauty and well-being.
McKenzie Turley
Dr. Med. Bouraoui Kotti
If we have to define Dr. Kotti, ‘Disruptor’ will probably be the best description. He’s certainly a world renowned plastic surgeon tirelessly jumping between 2 flights and different operating theaters in Dubai, Abu Dhabi, and Tunis, but he’s, first of all, an innovator in the beauty industry and not only in the medical field.
Being the first non-European graduate recognized by the European board of plastic surgery, the first ISAPS National Secretary for his country and the first official plastic surgeon in the only anti-cancer center in Tunisia are some examples of his leadership to straggly open new doors, conquer new unpracticed areas and leave them easy to use for others after his escape to more complicated but always exciting new adventures.
His new challenge of creating the Breast App. A smartphone solution for breast condition earned him this distinction in our journal. We wish him a good continuation with the app and also with his very promising cosmetic brand Č like Čedra Cosmetics. His book is a must-read for breast lovers and experts too.
Anj Blanchard-Carter
Rebecca Pate
Rebecca Pate is a well-trusted medical aesthetician and anti-aging expert who has been in the beauty industry and the health and wellness space for 22 years. Her versatile work experience as a medical assistant, massage therapist, and now spa owner has positioned her as a go-to authority when it comes to beauty from the inside out. Rebecca is passionate about epigenetics, nutrition, and helping her clients not only to live beautiful lives but healthy lives, which is why she created an all-encompassing spa and med spa in 2016.
She is the Founder and CEO of Bare Bunny Aesthetics in Huntington Beach, CA, and their mission is to make every bunny feel comfortable in their own skin. Rebecca knows firsthand that self-care is a vital component to strength and vitality. Along with running a business and happily serving her clients, she is first and foremost a mom of 6 children- 5 boys and a newborn baby girl- who all keep her on her toes! Rebecca has built a life that she loves, and she delights in helping you do the same!
Chadia Ali Ouqassou
Chadia Ali Ouqassou is the founder of Amazighen, a haircare brand based in Miami. After achieving her master’s degree in supply chain management, Chadia worked in the logistics division of a large consumer brand. Her time in logistics helped her gain a deep understanding of how a product is created, sourced, branded, and ultimately brought to market. In 2019, Chadia chose to pursue her true passion and enter the beauty industry. Her ultimate goal is to create beauty products that address the needs of women of all cultures and nationalities.
Growing up in Morocco, Chadia was fortunate to have access to what many today consider to be the best natural hair and skin oils. Using a recipe handed down in her family for a century or more, the main ingredient in Amazighen’s hair oil treatment is prickly pear oil sourced from Morocco.
With thousands of delighted customers, Amazighen has seen big success with its deep nourishing treatment to offset sun, chemicals, dyes, and hot tool damage. Chadia is expanding the beauty line and is in the process of developing high-end organic and cruelty-free everyday hair care products – such as shampoo, conditioner, and mask.
Arlene Treisman
Arlene Treisman is the founder of The Beauty Concierge International in Los Angeles 2010. Hailing from South Africa, Arelene was working in the Marketing, Branding, and PR capacity for Warner Brothers in Grey Phillips. She was driven by her entrepreneurial spirit when she moved to the USA as a young woman. She established herself in the fashion industry as a trendsetter by founding Universal Levi Denim. After taking the fashion world by storm, she met Dr. Jason who taught her about every aspect of ageless beauty enhancements.
Her extensive experience and eye for aesthetics help her in preparing tailor-made solutions for her clients according to their individual requirements. She has collaborated with countless surgeons, and beauty experts to create a vision and guide each person to the completion of their goals in all areas of beauty and helped them achieve their realistic beauty expectations. Her passion reflects her true desire for bringing out the best in every person by integrating beauty and style. Her impressive clientele and successful journey are a true testament to her passion and dedication that she uses to help her customers achieve their own idea of beauty.
Heidi Hoppania & Uliana Shchepeleva
Heidi & Uliana unites beauty professionals around the world with one-of-a-kind brands and products that are rare to come by especially in North America. As beauty experts in the field of lash and brow supplies, salon management, and training, this dynamic duo from Toronto, Canada is committed in making the world more beautiful one order at a time, and so was The Beauty House Shop born.
Founder, Uliana has converted her years of industry knowledge, passion, and research into the most comprehensive lash lift training on the market, combined with the highest quality beauty brands. Co-founder Heidi applies her extensive business and beauty knowledge for creating the ultimate customer experience that supports the growth of beauty bosses with the help of captivating and educational content. We asked this power duo to sum up their brand in one sentence, “ We want everyone to experience the magic of high-quality products that increase customer satisfaction and profitability without breaking the bank. “
Bre Hayward
Bre Hayward is a dynamic, transformational leader, and entrepreneurial strategist. Bre founded Baby Hair in 2015 and has been successfully spearheading an e-store while inspiring others to maximize their potential. Why Baby Hair? Bre has built the brand on diversity and inclusion while fostering an environment of trust. The brand created hair care products such as Shampoos and Conditioners for all hair types.
Baby Hair is a “Safe Space” that is deeply rooted in inequality therefore the brand is gender agnostic, so people of all walks of life can enjoy the benefits of the products, without regard to social hindrance. Additionally, Baby Hair offers fine-quality luxury hair extensions designed to imitate the hair you had in adolescence, before the dyes, and perms, much like the hair of a baby. A positive change in appearance has a significant impact effect on self-esteem. Baby Hair reserves a portion of its proceeds to provide complimentary hair care services and makeovers to victims and survivors of Domestic Violence. Baby Hair has products with a cause because Bre believes that everyone deserves to feel their own definition of “beautiful”.
Rachelle DeLullo
A growing entrepreneur in the cosmetic industry and founder of Dea DeLullo Cosmetics, Rachelle DeLullo has been pioneering the concept of harmless beauty. As a passionate young entrepreneur, Rachelle has led the anti-aging revolution by being a part of the latest anti-aging peptide therapies developed in France called the Matrixyl 3000. Today, beauty has become a community where everyday users are experts in their own ways. Rachelle’s efforts to build consumer-oriented harmless and everyday-use products had just one aim; to promote natural skin solutions. All the products developed by her are Vegan, Paraben Free, Cruelty-Free, and Dermatologist Approved.
She is one of the only non-famous and self-made females to be a sister brand to Kylie Cosmetics by Kylie Jenner, Huda Beauty by Huda Kattan, KKW Beauty by Kim Kardashian, Fenty Beauty by Rihanna, Loreal, Anastasia Beverly Hills, and ColourPop. Rachelle is even granted access to use the same packaging as these larger brands for Dea DeLullo Cosmetics. Currently dedicated to creating natural formulas, her innovations like natural fillers, fat dissolving treatments, and “make your own lipstick classes” are being admired by countless out there. She has won numerous hearts and nailed countless projects through her hard work, precision and lovingly bossy approaches.
Kate Shaughnessy
Scaling her business Lash & Brow Design Co. is projected to make seven figures in 2022.
Kate Shaughnessy speaks about Leadership at National Conferences, “ Leadership is not what many think it is, many are promoted or thrown into a Leadership role without knowing what they are getting into or without any type of mentorship. I believe those who are in Leadership roles really do want what is best for their teams, they just don’t know what steps to take to lead well. If done well it is the hardest thing you will ever do.”
Kate has a coaching program where she teaches others about the Enneagram and how to help other salon owners. She teaches their team to “Dream backwards”.
Her program was born as many great ideas are, after massive failures. After losing her entire team in 2020 she knew a change needed to occur. She shares and teaches her failures, systems and heart. “My goal is to help others so they don’t walk through the same failures as I did. So many in our industry have been told they can only do lashes. I believe these women are made for so much more! I love watching the light turn on when they realize what they really want in life and helping them put their feet to the path that lays ahead of them. “
Adriana Etzler
Adriana Etzler is the founder of Adriana Etzler MedSpa. With over 22 years of experience in aesthetics and beauty procedures, Adriana Etzler is an esthetic nurse, entrepreneur and international speaker including at Harvard University, Brazil and Portugal, and dedicates her work to the treatment and enhancement of individual beauty, men and women.
Among the most wanted treatments are the non-surgical facial lift, Ultherapy technology, lip enhancement and rejuvenation, Hollywood peel laser (favorite of the celebrities!), application of botolinic toxin for aesthetic and functional treatments, permanent and non-surgical correction of protruding ears among others. Adriana Etzler MedSpa just launched the new innovative “40 & Fit” Program, specially developed for 40+ years old women and men, to improve quality of life through several medical tests, personal follow-up *on* results, and even happy hours on a personal level for fun exercises with health drinks!
Marilene Tentomas
Marilene Tentomas, has developed a unique technology to assist with weight loss and weight management, for both men and women throughout Canada and the US. As the founder of Slimwave Technologies and Celluskin, she is an innovator in non-surgical procedures using traditional motion waves and stimulus pulsing to promote wellness within the cells of the body.
Slimwave and Celluskin, while are two different kinds of technologies, both are non-invasive: with Slimwave targeting weight management, and Celluskin targeting cellulite that accumulates under the skin over time. Her passion for wellness started over a decade ago, and hard work has propelled her companies to the forefront of the beauty industry, as the most sought-after treatments for body sculpting and contouring.
In addition to the work that Marilene does with Slimwave and Celluskin, she is also a thought leader and a mentor to entrepreneurs and businesses, and she continues to pave the way for future innovators.
Snizhana Demchenko
Snizhana (Nurse Hana as everyone calls her) offers a custom-tailored Aesthetic experience to her patients with the focus of exploring and enhancing their unique features. Hana has over 14 years of Clinical Nursing experience, and, prior to Aesthetic Nursing, she practiced in dermatology as a Wound Care Specialist. This experience has given her invaluable solid knowledge of anatomy, physiology of the human body with emphasis on the skin’s ability to grow, age and rejuvenate.
Hana’s areas of expertise include non-surgical facial rejuvenation using the latest injection techniques utilizing neurotoxins, hyaluronic acid fillers, Radiesse, Bellafill, Sculptra Aesthetic, facial and body PDO Threads. Besides injectable treatments, Hana can further maintain and restore the skin health of her patients with laser and light-based therapies, micro-needling, platelet-rich plasma (PRP), Ultherapy, and radiofrequency. She even addresses issues of hair restoration and sexual wellness with PRP for both men and women as well as some aspects of vaginal rejuvenation with radiofrequency. In addition, she provides body contouring treatments as well such as Coolsculpting and Emsculpt.
Hana providers superior outcomes while maintaining a high-volume injectable practice out of the offices of Dr. Joshua Korman of Korman Plastic Surgery in Mountain View and Carmel in Northern California.
Shannon Lee Marks
Putting the science back in skin care, Shannon helps people clear all skin flaws by simple treatments that don’t break the bank. As an esthetician and a female entrepreneur, Shannon has helped thousands of clients achieve the best possible skin at her spa, Shannon Lee Esthetics. From years old acne scars to sun damage, her customized treatments have worked on every age-group and skin type. She has developed a unique repertoire of treatments and skin care routines that are simple, effective, and within a reasonable budget.
Her journey as a skincare entrepreneur has never been easy. Realizing her passion for skin, quitting her job, finishing her esthetician license while being almost broke, and spending hours researching the latest skincare technology has been a life changing experience for her. Shannon believes that self love isn’t selfish. She combines her expertise in skin care with a personalized approach to help her clients achieve their goals and enjoy every step of their journey.
Jen Bullock
In a copycat hair service industry, Jen is unleashing Hair Artists from the ‘burnout’ of that ongoing chase, with her universal, brandless education which empowers you to free yourself from unnecessary inventory, simplify color formulas & techniques, and freely develop simple hair trends tailored to each client’s face shape! As a Platform Artist, Top 20% hair artist, and Global Educator, Jen applies her experience to lead other hair artists towards personal artistic empowerment and thriving careers. She is the Founder of the successful color formulation concept “ColorMath”, CEO of a successful new education company “Jenerally Speaking Hair”, and Founder of the certification program ‘The Rooted Hair Artist’.
As a Global Educator, she gives hair artists their power back with tried and tested strategies for predictability and longevity of their hair services AND their career. Jen has been featured on ABC, as a guest of The Kelly Clarkson Show, published in ‘Real People’ Magazine, and co-led the industry in one of America’s leading organic hair color brands. She combines her expertise behind the chair and in manufacturing, with a mindful approach, to pair science with the simplicity of art that awakens hair artists to always feeling renewed and inspired along the journey towards also joining into the Top 20% of the hair industry.
Get your power back, by disrupting the insanity on ‘stylist’s burnout’, and become what you came here to be… a creative heart with a love for helping women feel as beautiful as they really are! It’s only UP from here!
Monique Dessau
Carole Dezarn
Lauren C Klein
Licensed stylist, sculptor, and researcher, Lauren Klein has re-designed salon services.
15 years of experience and research as a beauty industry worker have evolved into a method Lauren refers to as Radical Hair Care.
Radical Hair Care helps people center within themselves when they look in the mirror.“The way we feel about our self impacts the way we treat and relate to others. Growing and re-contextualizing our relationship with our Self is the most important thing we can do to contribute to just and equitable futures.” Klein says.
Radical Hair Care supports a broader idea of Self Image than traditional salon services. This includes our inner vision, our self-awareness, beliefs, and spending. Klein’s work is sighted on the future of the beauty industry and its influence on economies and cultures across the globe. “The self-care beauty habits we carry in our everyday lives are a personal, social, and environmental experience which impact everyone and everything around us.”
Virtual online services are available to all, also in-person services and classes in Mexico City, New York City, Los Angeles and San Francisco.
Award-winning beauty expert Diana Jenner is the proprietor of Orchids Retreat Beauty Salon and Wellness Clinic, which opened its doors in July 2021. Diana founded Orchids Retreat with one goal in mind: the wellbeing of clients.
Maximizing on 20 years of experience, Diana expanded her business from solopreneur to a team of 12 professionals. Committed to investing in the next generation of beauty industry leaders, Diana shares her passion by teaching students and offering apprenticeships to cultivate newly qualified professionals. Diana’s goal is to expand the reach and have over 10 beauty and wellbeing clinics across the UK.
A Dermalogica Brand Ambassador and Skin Expert, Diana is a certified aromatherapist to custom blend beauty products, offering her own curated line named Aurum D. Additionally, Signature D’s consulting services teach entrepreneurs how to grow and scale their businesses. Diana champions philanthropic causes, personally raising funds for over a decade to support charities.
Danny Neifert
This is the new age of skincare, and Danny Neifert is leading the way. Neifert has pioneered the first ever medi-holistic skin resurfacing process — the fusion of clinical and natural skin care. It involves no chemical peels, astringents, irritating essential oils, benzoyl peroxide, lasers, microdermabrasion, traditional retinoids or lasers. Her company, Skin Harmonics, is the culmination of 3 decades of natural product formulation and 15 years as a field-tested aesthetician. As a skin texture expert, Neifert specializes in problematic skin, and she’s a master skin extractor who provides signature deep pore cleansing sessions.
According to Neifert, “harm to heal” strategies are obsolete for acne and anti- aging. In their place streamlined: “nourish to heal” protocols that increase skin health, short and long term. Her medical-grade, organic line features bioavailable stabilized, patented dermal nutrients that provide the new skin cell renewal needed to detox, holistically resurface, and deeply heal all skin types. Learn more in Neifert’s book, “Relearning Skincare: The Story of Skin and The New Way.”
Emily Hutchinson
Jen Copfer
Jen Copfer is an Aesthetic Registered Nurse and skincare expert in Beverly Hills, CA, specializing in advanced anti-aging and skin rejuvenation treatments. With over six years of expertise working under renowned Plastic Surgeons, she has earned the trust of many high-profile celebrities and clientele to enhance and rejuvenate their skin.
Throughout her career, she noticed a stark disconnect between what estheticians and future aesthetic nurses learn in school and what is sought in practice. This realization spurred a deep desire to bridge this gap and help educate her colleagues. As a result, Jen created and launched The Anti-Aging Pro, an online platform that provides in-depth online courses for advanced aesthetic treatments.
Whether you’re an esthetician looking to sharpen your skillset or a medical professional wanting to break into the aesthetic industry, Jen is committed to help build confidence and empower others by sharing her wealth of knowledge and expertise.
Peter Henderson
Dr. Peter Henderson is CEO and Director of Surgical Services at Henderson Breast Reconstruction (HBR) at Mount Sinai Health System in New York City. HBR provides world-class breast reconstruction services and educational resources to women with breast cancer. In particular, they specialize in performing tissue-based breast reconstruction, which allows women to achieve natural, long-lasting results without the risks that come with foreign bodies such as breast implants.
The HBR team has developed a series of first-in-class “Success Programs” that define evidence-based and results-driven comprehensive recovery programs that take their patients from the first visit to the surgical procedure, and through both the short-term and long-term phases of the recovery process. Finally, instead of focusing solely on helping women who they have the opportunity to meet in person, Dr. Henderson and the HBR team are passionate about widely sharing on a global scale their educational information about the breast reconstruction process.
Austin Hale
Austin Hale is a leading Territory Sales Manager for the state of Florida and Puerto Rico, working with BTL Aesthetics and EMSculpt Neo, the world’s most advanced non-invasive body contouring device.
In this position, Austin oversees the installation and education of beauty professionals & doctors with EMSculpt Neo, a body shaping device that provides 30% fat elimination and 25% muscle building in a combined 30-minute session. In just a little over three years, BTL’s team efforts have driven the EMSculpt brand to the top and have provided over one million treatments to patients across the United States.
Austin combines his expertise in sales and marketing to ensure his clients across Florida/Puerto Rico are elated, receive their ROI, and maintain a strong relationship with them post-sale. The ultimate goal for him is to provide a passive cashed-based revenue stream that is transforming the profitability of practices all across Florida and Puerto Rico
Terri Cavanaugh
TLC For Me was born with a vision that started with the Founder and owner, Terri Cavanaugh. As a mom and a manager of a kid salon, she was surrounded by families, who found themselves in similar situations of finding a salon and affording the services. Since Terri couldn’t find the family-oriented salon and spa that embraced every member of the family, she decided to just create it and literally bring it TO her clients; in the comfort and convenience of their own home.
Alex Asher
Alex Asher, the founder of Scalps | Micropigmentation Centers, gained in popularity due to their realistic & natural-looking hairlines while focusing on the absolute best service and privacy to its clients. Alex’s passion for the Scalp Micropigmentation industry stemmed from his positive experience with this innovative procedure. “We are laser-focused on providing the best customer experience, realistic results, and ongoing support for our customers”.
Alex’s dedication to his art and brand is what has fueled the rapid upward trajectory of Scalps. “Helping people with their hair loss through scalp micropigmentation is our passion, and giving back is a big part of what we do”. Known for their “Pay it Forward” program which gives 1 male/female per month, that financially, cannot afford the procedure, and has been affected by hair loss due to an accident or medical condition, a free scalp micropigmentation or scar camouflage procedure.
Amir Rostamirad
Hailing from New York City, Amir Rostamirad is the leading Laser Hair Removal expert of Manhattan’s Midtown and The Upper East Side. With his unparalleled skills, he has served over 50,000 clients and established his expertise in the industry with his unmatched level of knowledge and business savviness in the beauty world. Amir prides himself as a man of principle and honor that serves as a backbone to his enormous success. His strong personal and professional relationships in the whole industry have made him stand out.
Amir’s business acumen and insights that stem from his banking background serve as an impressive aspect of his personality. However, his aim and the thirst to become the premier aesthetics provider for NYC has led his state-of-the-art spas to integrate and incorporate the latest innovative body treatments and facials.
It’s clear that Amir’s drive is inspired by “everything beauty” and his latest chic spa Beauté Aesthetics on Madison Ave perfectly reflects this vision and with his newest spa, he has created a space where clients will want to visit and linger.
Shonda Sharee
Shonda Sharee is the creator and head beauty in charge of Boujee Hair Salon in Wilmington, DE. She has been a hard-working and skilful hairstylist for over 15 years but has dedicated the last 5 years to solely focusing on hair extensions. Her love of hair and for her clientele inspired her goal to help women with hair loss through a safe and subtle manner that allowed them to feel confident and fabulous. This motivated her specialization in the microbead braid less method of installing hair extensions.
She also aspires to help fellow hairstylists who love extensions become more confident and successful in their business working with their dream clients. Currently, she is working and expanding the Boujee Hair brand on multiple fronts, including doing just that, curating an educational platform, both virtually and in-person, teaching her expertise on microbead and I-tip methods for those eager to learn. Additionally going the extra mile to expand the Boujee Hair empire by selling her Boujee Hair Luxury extension line featuring luxury textured hand-tied & I-tip wefts.
Final Thoughts
With time and again, these beauty technicians have proved the scope of beauty is beyond our imagination and also produced the results to prove the same. Their expertise and knowledge in the industry have not only helped them serve their customers but also redefine the beauty standards for people across the globe.
