When people want to buy products and services, they often turn to websites like Yelp, Google Reviews, and Amazon in order to find the best businesses in their area. Businesses with better ratings and more 5-star reviews will attract more customers, so it’s important to encourage your customers to leave positive reviews about their experience with your business. Here are a few ideas for how you can get great customer reviews about your business, no matter what industry you’re in.
Increase conversion rate
You’ve built your online presence, you’ve done keyword research, and now you’re ready to drive more visitors to your website. Of course, it doesn’t matter how many visitors you get if they don’t turn into paying customers. Luckily, customer reviews are an important part of converting browsers into buyers.
Get new customers
A collection of stellar customer reviews will go a long way to get new customers in your door. If you have lots of positive reviews from past customers, you can use these reviews on your website or social media profiles to generate more interest in your products and services. And if you’re just starting out and don’t have any previous clientele, it’s vital that you incorporate customer feedback into your strategy.
Reputation management
Take control. If you’re an entrepreneur, or even just someone with a business, your company’s reputation is everything. It’s not easy to take back control, but there are steps you can take to make sure your company stays on top—or gets back on top after making mistakes.
Brand recognition
The most obvious reason why your business needs a collection of positive customer reviews is because social proof and reputation are two important factors that both online shoppers and brands alike rely on. As consumers, we’re naturally skeptical about any unfamiliar businesses – but when we see that others have taken time to leave their own testimonials, we feel more confident in our decision to buy from you. And as a brand, your reputation hinges on trust.
Authority on Google
Google’s search algorithm is known to favor businesses with a lot of positive reviews. For example, if you want to advertise your business through Google’s AdWords program, you may be asked to provide at least 20 testimonials or reviews. You may also see higher search rankings when you have more customer feedback on your website or Google Local listings.
The Bottom Line
Customer reviews on your product or service can be incredibly valuable, especially if they are overwhelmingly positive. In fact, studies have shown that the average consumer trusts online reviews just as much as personal recommendations from friends and family members! The collection of five-star customer reviews on your product or service proves that you have worked hard to satisfy every customer you have ever had, which can help new customers decide whether they should do business with you or not.
